You want to buy a property? And you don’t know which real estate agent to trust? These hints can help you to know the right ones.
There is no doubt that having the support of a real estate agency is the best decision when it comes to selling or buying a property. However, there are many on the market that may not offer what you need.
Indeed, in the market, you can find a whole universe of proposals and options, but the professionals have something wonderful, the human factor. Good agents have the empathy and experience to recommend the best option based on location, price and property conditions. Yet many people often wonder what characteristics to look for when hiring a real estate agent?
That’s why Villas Master today gives you the infallible characteristics that a reliable agency should have. Remember, mutual trust is essential for a safe, enjoyable and successful process.
What your real estate agency must have
1- Empathy
In many places, consultants are left with the initial information: “I need a villa, with 8 bedrooms, a patio, a garage and a pool“. This is enough for them to embark on a misguided search that ignores the details, because in the end, everything matters.
Your agent must be able to listen to you and the consultants must understand from start to finish what you are looking for. This simple action involves empathy. That feeling you get when you feel they really want to give you the best, what you are looking for, what you deserve and not what they want to sell.
Listening and knowing the customer’s needs, then putting yourself in their shoes and looking for the right property for their needs. This is one of the main characteristics of a good real estate agent. Empathy is essential to establishing a first-rate professional relationship and getting exceptional opportunities to do good work.
2- Professionalism
Real estate agents are responsible for buying, selling and/or renting real estate and must take special care in their continuing education.
The market evolves and the methods of selling and buying real estate can change rapidly. These professionals must have a detailed knowledge of the product they are selling. They must also have knowledge of economics, regulations and legislation and many other topics related to the real estate industry.
They must be responsible, organized, punctual and give the best advice throughout the process.
3- Communication and negotiation skills
A real estate agent must be fluent, persuasive and bold in negotiations. They must always seek the maximum benefit for their client.
Sometimes both people (the buyer and the seller) may be clients of the real estate agent. In this case, the real estate professional must do a fair and balanced job in seeking the maximum benefit for both parties.
4- Commitment
On many occasions, when you arrive at an agency, you receive the best attention, the best advice. But after a while, the consultants lose interest and give priority to other clients with projects, perhaps, with a higher profit margin than yours. This does not happen with a quality real estate agency.
At Villas Master, we are committed to defending the interests of each of our clients because we know that the process of buying a property can be one of the most important decisions of life, and we want to offer the best for your dream home.
5- Excellent brand image
One of the characteristics that has the most impact on customers is the way the real estate agency offers its services.
Today, while technology is essential to the development of any business, having an excellent website, updated social networks and a blog with impeccable photographs and videos show the properties. Having search software that helps you locate what you need is essential. This speaks volumes about the agency you hire.
The fact that your agency has these features not only shows professionalism and quality, but also saves you time. Because thanks to websites and social networks, you can search for properties, receive personalized advice and even buy remotely, without even leaving your home.
6- Specialization
Many companies in the real estate industry offer other services, some of which are unrelated to the real estate industry itself. This means that they can hardly be experts in the real estate field.
It is always better to be an expert in one area than to have knowledge in many areas. Your real estate agent should be a real estate specialist and, if possible, also know the decorative trends, their market price and, of course, the legislation applicable to the property.
By hiring specialists, you will avoid unexpected surprises.
7- Proactivity and courage
Sometimes the best opportunities are found where you least expect them. A good real estate agent must analyze all the possibilities for his client and combine them with the market opportunities.
Some properties may be a bit run down and not look attractive to a client. However, a good real estate agent may be able to provide advice on rehabilitation and costs. Many clients take the risk and, with a minimal investment in renovation, get the house or villa of their dreams.
8- Generosity, respect and collaboration
In addition to being empathetic to clients, a real estate agent must be generous and friendly. This is an essential quality to do the best job possible.
By being friendly, you always have the cooperation of everyone involved in the management. You also have a more honest relationship with other businesses in the area. This can create a situation that allows for excellent business opportunities for clients.
Sometimes a client’s dream property is in the possession of another real estate agent as well as a buyer. In this case, the agent can easily work with another real estate professional to turn the tables.
9- Attention and trust
A real estate agent must have the best possible reputation. Recommendations and reviews from their past clients are important when it comes to finding new clients.
Checking customer reviews, for example, on the website and on social media, is one of the most effective ways to choose a good real estate agent.
In conclusion, there are people who engage in this type of business, but they are neither sufficiently prepared nor qualified, let alone accredited. This is why you need professional help to support you in any home buying process.
At Villas Master, we guarantee you all these characteristics of a good real estate agent and more. We have many years of professional experience in the real estate sector in several cities in Morocco. Whether you want to buy a villa, an apartment, a Riad, we can help you.
If you are interested in buying one of our properties and want to know more about how to find out about the projects from the comfort and security of your home, consult us!
At Villas Master, we have several options to advise you and help you make the best decision.
